As a follow-up to the National Chicken Council’s new national survey regarding consumers’ perceptions about chicken production that revealed nearly 80 percent of Americans mistakenly believe that chicken contains added hormones or steroids, USPOULTRY is reminding members, producers, allied industry and industry stakeholders that its “Poultry & The Hormone Myth” video is available, free of charge on its YouTube page. The video explains the scientific, economic and legal reasons hormones are not needed or used by the U.S. poultry industry.

“USPOULTRY has both a short and long version of the video. The short version is precise and gets to the gist of the video’s message in about two minutes. We wanted to make sure that when a consumer does a web search on this topic, we have a concise video that dispels this false presumption. The long version provides more detail for those who are interested,” commented John Starkey, president of USPOULTRY

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