USDA awards Organic Trade Association almost $900,000 in market promotion funds.By the time Andy Wright displayed his organic barbeque sauces at the big Anuga Food Show in Germany this fall, he'd already participated in two other international organic promotion events coordinated by the Organic Trade Association (OTA) during the year, and this novice in the export market had learned quite a bit. Wright put his new knowledge to the test in Germany, and he left Anuga with almost fifty solid business leads.

"This wouldn't have happened without OTA," said Wright, owner of the Minnesota-based Acme Organics and maker of the organic Triple Crown BBQ sauce. "OTA not only gave us a platform to show our products to an international audience, but it also connected us to the right people, the decision makers, and that was huge."

From those leads in Anuga, Wright is now in the process of closing on three deals to sell his BBQ sauce in Sweden, Switzerland and Australia. Wright notes that the initial contracts aren't enormous, but that "for a small company, a little bit can create a lot."

A little bit can create a lot. A solid investment can yield significant results. For more than 15 years in its role as an official cooperator in the U.S. Department of Agriculture's (USDA) Market Access Program (MAP), OTA has been investing in the promotion of American organic agricultural products in global markets and connecting buyers and sellers in order to reap a good return for organic and create new organic customers around the world.

This hard work has not gone unnoticed by USDA. This week the agency awarded $889,393 to OTA in MAP funds for export promotion activities in 2016, an 11 percent increase from the association's 2015 funding. Plans are well underway at OTA headquarters on how to leverage that money to enable the biggest return on investment for American organic stakeholders.

"We thank USDA for recognizing the tremendous value and opportunities that our export promotion programs are creating for the organic industry, and for enabling us through its generous funding to continue this work," said Laura Batcha, CEO and Executive Director of OTA. "Our analysis shows that for every dollar we spent in promotion activities this year, over $36 in projected organic sales were created. These new sales not only help organic grow, but they create jobs, boost incomes, and contribute in a positive way to our communities."

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